Posts Tagged ‘market share’

Analyzing Business Strategy: The BCG Matrix

May 21st, 2014 No comments

The BCG matrix, also called the Growth-share matrix, was developed by Bruce Henderson of the Boston Consulting Group, a private global management consulting firm, in the early 1970s to help companies properly assess cash demands of products, financial resource allocation across product lines, and investment/divestment decisions to improve the return on investment (ROI) and maximize future growth and profitability.